Mobile Alliance for Maternal Action (MAMA) Lessons Learned Brief

This document highlights key operational lessons learned from four country programs—Bangladesh, South Africa, India and Nigeria—that implemented the Mobile Alliance for Maternal Action (MAMA) approach. The MAMA approach uses age- and stage-based messaging directed toward pregnant women, new mothers, and families to foster behavior change and improve maternal and child health outcomes. […]

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Mobile Alliance for Maternal Action (MAMA) Lessons Learned

This document highlights key operational lessons learned from four country programs—Bangladesh, South Africa, India and Nigeria—that implemented the Mobile Alliance for Maternal Action (MAMA) approach. The MAMA approach uses age- and stage-based messaging directed toward pregnant women, new mothers and families to foster behavior change and improve maternal and child health outcomes. This report aims […]

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HelloMama Project Brief

HelloMama is an initiative that aims to improve maternal, newborn, and child health behaviors and outcomes in Nigeria through a demand generation mobile health program that delivers age- and stage-based messages to pregnant women, mothers, and household decision-makers. This brief is an overview of the HelloMama project, as well as an overview of the level of […]

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HelloMama Brief for Engagement with Mobile Network Operators in Nigeria

HelloMama is an initiative that aims to improve maternal, newborn, and child health behaviors and outcomes in Nigeria through a demand generation mobile health program that delivers age- and stage-based messages to pregnant women, mothers, and household decision-makers. This brief discusses challenges and recommendations of working with different technology platforms and mobile network operators in Nigeria. […]

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Maternal Child Survival Program
Maternal and Child Survival Program