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Community-Based Newborn Health Promotion in Pastoralist Ethiopia: The Social Mobilization and Demand Creation Project

Publish Date: August 2017
Author: Alfonso Rosales, David Shanklin, Abiy Seifu

The Ethiopian government’s commitment and resources have contributed to considerable progress in improving child health during the past 15 years. To further reduce newborn deaths (those in the first 28 days of life), Ethiopia has implemented a policy framework to support newborn health, reflecting the Every Newborn Action Plan approved by the World Health Assembly in May 2014. In this context, the CORE Group, through the Maternal and Child Survival Program (MCSP), recently designed and implemented the Social Mobilization and Demand Creation (SMDC) Project to test a set of community-based activities to further the goal of lowering neonatal mortality.