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HelloMama Brief for Engagement with Mobile Network Operators in Nigeria

Publish Date: May 2017
Author: MCSP

HelloMama is an initiative that aims to improve maternal, newborn, and child health behaviors and outcomes in Nigeria through a demand generation mobile health program that delivers age- and stage-based messages to pregnant women, mothers, and household decision-makers. This brief discusses challenges and recommendations of working with different technology platforms and mobile network operators in Nigeria.