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HelloMama Project Brief

Publish Date: May 2017
Author: MCSP

HelloMama is an initiative that aims to improve maternal, newborn, and child health behaviors and outcomes in Nigeria through a demand generation mobile health program that delivers age- and stage-based messages to pregnant women, mothers, and household decision-makers. This brief is an overview of the HelloMama project, as well as an overview of the level of support from U.S. Agency for International Development (USAID).