Publish Date: November 2014
Author: MCHIP, MCSP
Initiated under USAID’s predecessor Maternal and Child Health Integrated Program (MCHIP) and finalized under MCSP, this course provides an orientation on “how to” design and implement social and behavior change communication (SBCC) activities for postpartum family planning (PPFP). Learning steps for strategically designing and implementing SBCC activities for PPFP helps to increase the likelihood of successful outcomes. It is designed for program managers and technical staff responsible for designing and implementing PPFP program activities, including international and local staff of nongovernmental organizations and representatives from ministries of health. The course takes about 2 hours to complete.
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The course outlines seven principal PPFP behaviors and introduces key steps for how to design and implement SBCC for PPFP. The course draws from SBCC processes outlined in the C-Modules Learning Package developed under the C-Change Project and the Designing for Behavior Change curriculum developed by the CORE Group, and adapts them specifically for PPFP activities.
As a complement to this course, MCHIP also developed the “Guide for Planning and Implementing SBCC for PPFP,” which can be downloaded here.